Changing lives for good: Operation Santa Claus launches 30th instalment
This year’s campaign will collect donations for 14 projects supporting the less fortunate
Chief Secretary Matthew Cheung Kin-chung was the guest of honour on Monday night when Operation Santa Claus (OSC) launched its 30th instalment.
“The government is committed to building a caring society, but all of us need to work together for the common good,” Cheung said.
This year’s campaign has the theme “changing lives for good” and will collect donations for 14 Hong Kong projects that support the less fortunate.
The annual fundraiser, jointly organised by the South China Morning Post and government broadcaster RTHK, last year raised HK$16 million for 23 charities.
The reception at Maritime Museum in Central was also broadcast live on Radio 3. Attendees included charity representatives and members of donor organisations.
The event featured several performances by skipping rope team Hong Kong Super Skippers and artiste DJ Junk!, as well as Giving Voices, a choir formed by major OSC corporate donors.
Gary Liu, CEO of the Post, was impressed by participants’ ongoing support. “This city is so full of love and so full of kindness,” Liu said. Leung Ka-Wing, head of broadcasting at RTHK, urged Hongkongers to continue to support the initiative, saying: “We can’t do this alone.”
OSC connects the community to charities with the help of the Post and RTHK. Since its launch 29 years ago, it has become one of Hong Kong’s biggest charity drives.
This year, OSC will again recognise outstanding supporters with special awards in various areas: Top Corporate Fundraiser, Top School Fundraiser, Most Creative Fundraiser and Most Creative School. The awards will be announced at the closing ceremony in January.