More than 10,000 shops, restaurants and tourist attractions across the city will offer promotions in a month-long campaign to revive the ailing tourism sector and get people spending again. And, with mainland tourist numbers falling, the campaign will also encourage Hongkongers to explore local tourist hotspots. "Owing to global economic conditions, exchange rate factors and policy changes, the performance of the local tourism and retail sectors has fallen short of expectations in recent months," said Simon Kwok Siu-ming, chairman of organiser the Quality Tourism Services Association. Kwok added that Beijing's decision this week to stop issuing multiple-entry permits that grant Shenzhen residents unlimited trips across the border would also affect shops and restaurants. Among the special offers during the campaign - which runs from April 27 to May 28 - cosmetics company Sa Sa will be giving away HK$30 coupons with every purchase of HK$100 or more, while Emperor Watch and Jewellery is offering 50 per cent off selected items. Noah's Ark at Ma Wan will give away one ticket for every two purchased. Other promotions will be available only to Hongkongers. Disneyland is giving away two dinner buffets for Hongkongers who stay at its hotels. Locals will also get 50 per cent off adult tickets at the Trick Eye Museum on The Peak. Hongkongers whose identity cards contain a "one" or a "zero" will get a buy-one-get-one-free offer at the Sky100 observation deck in the International Commerce Centre, West Kowloon. Anyone who buys online will get 15 per cent off. Both Disney and Sky100 said they would also offer other deals for tourists and locals. Tommy Li Ying-sang, convenor of the campaign, said he had not estimated how many businesses would be offering locals-only promotions. Asked if the campaign would be effective in driving retail and tourist growth when some shops were only offering special deals to Hongkongers, he replied: "Let me stress again that the purpose is to create a happy shopping atmosphere. We welcome both locals and tourists." Secretary for Commerce and Economic Development Greg So Kam-leung said the campaign was necessary to show tourists they were welcome in the city after recent protests against mainland visitors. The number of mainland visitors was down 10 per cent last month from a year earlier, the Immigration Department says. So added: "We would like to cast a very positive image for tourism in Hong Kong as well as we want all these great deals to benefit the people of Hong Kong, to ignite local consumption in Hong Kong. "These are really good value for money." Retail sales figures for last month are expected to show a fall of up to 8 per cent from a year ago, according to Caroline Mak Sui-king, chairwoman of the Retail Management Association.