Canto-pop singer Denise Ho Wan-sze waving to fans in June following the Lancôme controversy. Photo: AFP
Canto-pop singer Denise Ho Wan-sze waving to fans in June following the Lancôme controversy. Photo: AFP

Hong Kong’s PR crises: how brands can save themselves from destruction

Recent high-profile incidents involving Lancôme, Leon Lai, City University and even the Ngau Tau Kok fire show what approaches work and don’t

Canto-pop singer Denise Ho Wan-sze waving to fans in June following the Lancôme controversy. Photo: AFP
Canto-pop singer Denise Ho Wan-sze waving to fans in June following the Lancôme controversy. Photo: AFP
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