Bid data is being used to personalise the travel experience. Photo: Dickson Lee Bid data is being used to personalise the travel experience. Photo: Dickson Lee
Bid data is being used to personalise the travel experience. Photo: Dickson Lee

Game Changers

How Hong Kong tourism industry hopes to personalise travel experiences by using big data

With mainland tourist numbers declining over the past year and more people booking online, travel firms are looking at new strategies to entice and keep customers

Topic |   Game Changers
Bid data is being used to personalise the travel experience. Photo: Dickson Lee Bid data is being used to personalise the travel experience. Photo: Dickson Lee
Bid data is being used to personalise the travel experience. Photo: Dickson Lee
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