TVB executives Sandy Yu and Felix To at a press event promoting the company’s Big Big Channel. Photo: Xiaomei Chen

Hong Kong broadcaster TVB eyes younger viewers with new digital channel, offering fans direct interaction with artists

Move comes as TV company faces dwindling viewership on traditional, free-to-air channels

Topic |   Television Broadcasts (TVB)

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TVB executives Sandy Yu and Felix To at a press event promoting the company’s Big Big Channel. Photo: Xiaomei Chen
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