Cathay is making changes to its frequent flier programme to retain customers, as it restructures its business. Photo: Bloomberg

Cathay Pacific boosts rewards for frequent fliers, even those in cheaper seats, to retain loyalty

Changes to Marco Polo Club programme also make it easier to remain a member, as Hong Kong’s flagship carrier consolidates its customer base amid restructuring efforts

Topic |   Cathay Pacific

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Cathay is making changes to its frequent flier programme to retain customers, as it restructures its business. Photo: Bloomberg
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