Three things you can buy with HK$1 – if you’re early enough –at the Brands and Products Expo in Hong Kong

Organisers aim to entice visitors on first day of event with limited items on outrageous discounts

PUBLISHED : Friday, 15 December, 2017, 7:33pm
UPDATED : Friday, 15 December, 2017, 10:53pm

For HK$1, early-bird buyers can pick up abalone, dishwashers that go for HK$2,800, or hi-tech toothbrushes that retail at HK$1,600 at the annual Brands and Products Expo in Hong Kong.

Organisers are pulling out all the stops to entice consumers at the fair, which opens on Saturday and lasts until January 8. The catch: the outrageously discounted items are only limited to 10 pieces for each type of product, available on the first day of the event.

Some 400 exhibitors will set up over 880 stalls at the expo in Victoria Park, organised by the Chinese Manufacturers’ Association of Hong Kong.

On Saturday, Chinese electrical appliance giant Midea will roll out 10 dishwashers at HK$1, while local manufacturer iPlus Home will put up 10 HK$1 toothbrushes that “operate on the light-triggered oxidation of titanium dioxide” instead of toothpaste, to clean teeth.

Hong Kong-based Chinese medicine shop Nam Pei Hong will offer 10 HK$1 packages of expensive ingredients such as abalone, ginseng, cod maw and cultivated cordyceps. Each package normally costs HK$2,700 and the offer is also only limited to Saturday.

As in previous years, other vendors are also touting heavily discounted items on top of the one-dollar super specials.

Home appliance retailer Concorde will sell three 50-inch high-definition televisions, produced by local manufacturer Contex Digital for HK$400 each, a steep discount from their HK$9,000 price tag.

Jayco Cheng Chi-shing, manager of marketing and new product development at Midea, said he hoped to promote a new dishwasher designed with Hong Kong families in mind.

He said while most dishwashers on the market had to be installed by professionals, Midea’s model simply plugged into the wall.

Hong Kong Food Expo sellers bait early birds with big discounts

“We hope the one-dollar offer can encourage some people who have never used a dishwasher before to try it and hopefully recommend it to others,” Cheng said.

He said he expected sales from this year’s expo to increase by 30 per cent from last year, because the company was confident of attracting young buyers.

Queen Yim Hoi-man, assistant marketing manager of iPlus Home, said its hi-tech toothbrush was rare in the local market and the product was only introduced this year.

She said the company hoped the cutting-edge technology could boost sales by 15 per cent at the expo. Other new products visitors can expect to see from the company include smart vacuum cleaners and smart window cleaners.

“We hope the new products can stimulate the market,” Yim said. “Hong Kong people are interested in products they’ve never seen before. We believe they will be curious and interested.”