Discount Tiffany & Co. diamonds? You wish! Fake Hong Kong site rips off iconic jewellery
Experts warn consumers to think twice before being tempted by discounts on 'Tiffany' goods
With discount diamond rings, priority shipping to Hong Kong and a logo eerily close to Tiffany & Co's iconic blue, an online jewellery store has drawn criticism for ripping off the premier American brand.
While the Hong Kong-linked site appears to sell classic items like the Tiffany Grace ring, in platinum and diamonds, and Elsa Peretti Open Heart Lariat necklace, they are sold at steep discounts: HK$398 for the ring instead of the official price of HK$17,784 and HK$298 for the necklace instead of HK$3,488.
The website uses a shade of turquoise that is darker than Tiffany Blue and adopts the same minimalist style, a white backdrop, for its catalogue of products. However, it raised suspicion with typographical and grammatical mistakes on its website, as well as its Facebook page.
Tiffany & Co said its genuine merchandise is exclusively sold through its website and that Tiffany & Co does not sell its merchandise to online liquidators, online wholesalers or any other internet distributors.
As of yesterday morning, the fake site was inaccessible, but the social media page was still online.
The "Tiffany & Co Online Shop" on Facebook was created on July 31 and currently has more than 860 likes, compared with the authentic Facebook page, which has 7.6 million likes.