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Move over static profile photos: Facebook has started to allow users to film a seven-second video clip which will then show up as your profile picture and play on loop.
Facebook is calling the feature “profile videos”.
The social network is introducing the feature on its mobile app for “a small number of iPhone users in the UK and California” and says it plans to roll it out to other markets in the coming months.
No word yet on when Hong Kong users of the site can expect to be delighted – or annoyed – by the eye-catching feature.
READ MORE: Five great Facebook pages for fans of Hong Kong history
While not technically GIFs, the profile video is reminiscent of animated images that were iconic of flashy and cluttered MySpace profiles in the early 2000s. Facebook has slowly embraced the resurgent GIF. It began allowing users to use them earlier this year and is now adding animation in profile pictures alongside a number of other profile changes.
A Facebook blog post stated: “On News Feed and profiles, we’re seeing people create and view more videos than ever before.
In addition to profile videos, Facebook is introducing temporary profile pictures that revert back to the original picture after a certain period of time. Facebook experimented with this new feature in June, when the social network allowed users to apply a rainbow filter to show their support for LGBT rights.
Twenty-six million users changed their profile picture to show their support for the campaign. With this new feature, you can temporarily change your picture to support a cause or to celebrate timely events, such as if you were on holiday or celebrating an anniversary.
The change adds to the company’s recent string of drastic developments. Earlier this month CEO Mark Zuckerberg revealed that Facebook is working on a ‘dislike’ button.


Like or dislike? Facebook to allow 7-second videos as profile pictures, but not in Hong Kong (yet)

Thumbs down: Facebook is working on a ‘dislike’ button, says Mark Zuckerberg

The mythical Facebook "dislike" button may soon become a reality. Photo: SCMP Graphic

Mark Zuckerberg says he doesn't want Facebook to become the type of community "where people are voting up or down on people’s posts". Photo: AP

Five great Facebook pages for fans of Hong Kong history 

A montage of an old Queen's Road Central picture with a recent one. Photo montage by Ken Tam from Fotokenken Photography. Photo: Hong Kong in the '60s

Gambling at fan tan. Photo: Gwulo: Old Hong Kong 

Prisoners at a POW camp at Sham Shui Po. Photo: Hong Kong History 1941-1945

A rickshaw on Queen's Road Central in 1932. Photo: Gwulo: Old Hong Kong 

Cheung Chau, year unknown between the 1950s and 1970s. Photo: Old Hong Kong Photograph

Taking in the view. Photo: Hong Kong in the '60s

An old tin toy. PHoto: The Good Old Days of Hong Kong

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Move over static profile photos: Facebook has started to allow users to film a seven-second video clip which will then show up as your profile picture and play on loop.


Like or dislike? Facebook to allow 7-second videos as profile pictures, but not in Hong Kong (yet)

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Move over static profile photos: Facebook has started to allow users to film a seven-second video clip which will then show up as your profile picture and play on loop.

.css-1mniedq{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;}READ MORE: Five great Facebook pages for fans of Hong Kong history

Move over static profile photos: Facebook has started to allow users to film a seven-second video clip which will then show up as your profile picture and play on loop.

READ MORE: Five great Facebook pages for fans of Hong Kong history