Not addictive enough? Candy Crush candies hit Hong Kong stores

As if Candy Crush isn’t addictive enough, you can now buy branded sweets of the popular video game in Hong Kong outlets.

Okmno Asia Limited, distributor for King Digital Entertainment, recently launched Candy Crush confectionary products in the city, making it the third Asian location where the sweets are available.

The company began selling four products – one Candy Crush Saga-themed and three Candy Crush Soda-themed sweets – on Sunday in the city’s five HMV stores.

As of 2016, there were 19,023,174 Candy Crush Saga and Candy Crush Soda downloads combined in Hong Kong across all products including iPhone, iPad, Android and Facebook.

Candy Crush Saga is a puzzle video game that went viral worldwide after it launched in 2012.

According to Jade Zhang, managing director at Okmno Asia, the products were previously only available to Hong Kong customers online. It hoped to expand into all “major distributors” in the city by around June this year. The company aimed to generate about HK$10 million in local sales this year.

Online sales in Hong Kong for the products began in December last year, and the company earned about HK$150,000 during the first month. The products launched at outlets in South Korea and Taiwan in September and October, respectively.

“We would like to build this into a brand that’s similar to Hello Kitty,” Zhang said. “We want to make the product just as addictive as the game.”