Catch Pokemon safely? Online insurance ads target players in marketing gimmick
Agents from three major insurance companies in Hong Kong run Facebook ads offering coverage in case of any accidents of death
A major insurance company has asked one of their registered agents to remove a social media post promoting an insurance plan targeted at Pokemon Go players.
Dozens of Facebook posts associated with three major insurance companies appeared to promote accident insurance plans for Pokemon players in one form or another, offering coverage of up to HK$400,000 in case of any accidents or death.
One such post read: “Guaranteed protection for Pokemon trainers to catch Pokemon safely 365 days a year.” Jordan Sam, whose Facebook profile claimed he was a manager at Manulife in Macau, posted the offer on Sunday.
A spokeswoman from Manulife however said they do not offer any insurance products using the name ‘Pokemon’.
“We asked the agent concerned to remove the post to avoid creating the impression [that] we have such a product,” she added.
It is unclear if the agent had breached any internal compliance guidelines by promoting a product not offered by Manulife. The company said they are investigating the matter. The post has since been removed.