HSBC kicked off its “Celebrate Pride, Celebrate Unity” campaign in November by displaying replicas of the bank’s iconic lions in rainbow colours, created by a local LGBT artist, in front of its Hong Kong headquarters. Photo: EPA
HSBC kicked off its “Celebrate Pride, Celebrate Unity” campaign in November by displaying replicas of the bank’s iconic lions in rainbow colours, created by a local LGBT artist, in front of its Hong Kong headquarters. Photo: EPA

The new face of corporate activism in Hong Kong? Firms grapple with how much is too much

HSBC’s determination to keep its pro-LGBTI lions despite some public opposition may not represent a change in the cultural tide, commentators say

HSBC kicked off its “Celebrate Pride, Celebrate Unity” campaign in November by displaying replicas of the bank’s iconic lions in rainbow colours, created by a local LGBT artist, in front of its Hong Kong headquarters. Photo: EPA
HSBC kicked off its “Celebrate Pride, Celebrate Unity” campaign in November by displaying replicas of the bank’s iconic lions in rainbow colours, created by a local LGBT artist, in front of its Hong Kong headquarters. Photo: EPA
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