HSBC kicked off its “Celebrate Pride, Celebrate Unity” campaign in November by displaying replicas of the bank’s iconic lions in rainbow colours, created by a local LGBT artist, in front of its Hong Kong headquarters. Photo: EPA
The new face of corporate activism in Hong Kong? Firms grapple with how much is too much
HSBC’s determination to keep its pro-LGBTI lions despite some public opposition may not represent a change in the cultural tide, commentators say
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HSBC kicked off its “Celebrate Pride, Celebrate Unity” campaign in November by displaying replicas of the bank’s iconic lions in rainbow colours, created by a local LGBT artist, in front of its Hong Kong headquarters. Photo: EPA
