Enthusiastic youngsters queue up for Hong Kong Ani-Com and Games fair

Organisers expecting a big turnout for five-day event after last year’s show attracted more than 1 million fans

PUBLISHED : Thursday, 27 July, 2017, 9:33pm
UPDATED : Friday, 28 July, 2017, 10:26am

Dozens of young people queued up for the annual Ani-Com and Games Hong Kong show on Thursday night to gain early entry to the five-day event, which starts on Friday.

Among attractions are exhibits showing Hong Kong landmarks built with Lego bricks and what gaming company Xbox calls the world’s most advanced sports car experience.

Who needs Pokemon Go? Ani-Com and Games Hong Kong fair draws thousands of virtual reality and comics fans

The 19th mega show, with more than 600 exhibition booths, takes place at the Hong Kong Convention and Exhibition Centre in Wan Chai. Last year’s event attracted more than 1 million visitors.

Lego’s marketing executive, Daisy Li, said this year’s theme of “building amazing Hong Kong” aimed to encourage people to work together to construct a better Hong Kong.

“We have invested more in the fair than last year, and are quite positive about our sales, which were quite good last year,” she said.

HK$450,000 start-up fund to be launched at Ani-Com and Games Hong Kong fair

The six Lego works built by 17 enthusiasts include models of a sports car carnival in Causeway Bay and food trucks passing the Tsim Sha Tsui harbourfront.

Lee Wai-chi, creator of one of the six works called “cycling competition on Tsing Ma Bridge”, said this was his fourth time he had taken part in the exhibition.

“As an engineer, I have a lot of imagination about the future Hong Kong,” he said.

Star wars, Gundam and Lego: Hong Kong Ani-Com draws gamers and fantasy product fans

“It took me two months to work on this. I designed a cycling competition site on Tsing Ma Bridge. I made it creative and vivid for the Ani-Com and Games fair.”

Flashback: meet the cosplayers from Ani-Com 2015

Xbox has brought a high-resolution sports car experience zone to the fair. The new game will hit the market in October.

A variety of promotions, including coupons and game software, are on offer for early birds visiting the booth set up by gaming company PlayStation.

A toy exhibition is also being held to attract children. Activities include a talent quest, inflatables and a 3D selfie zone.

Flashback: the man who rebuilt Sau Mau Ping as a Lego world

Holders of Ani-com tickets will also be able to view the toy exhibition and a sharing session with renowned authors of Japanese comics to discuss comic culture.

Tickets for the event cost HK$35. Holders are able to take two children under the age of 12 to the toy exhibition free of charge through a special passage.