Hong Kong’s public universities ‘to launch HK$10 million campaign to attract students from belt and road countries’
- Post learns university leaders have been inviting marketing firms to promote tertiary institutions under two-year drive
- Campaign expected to increase non-local students from South Korea, Malaysia and Kazakhstan, with plans to explore markets such as Saudi Arabia
The Heads of Universities Committee had begun inviting marketing firms to promote the city’s universities under the two-year drive and the tender was expected to end in two months, a source revealed on Tuesday.
“About eight to nine belt and road countries are on an initial list, which were picked according to the strategic value of the countries, affordability for students and how they will complement the talent pool in Hong Kong,” the insider said.
This year marked the 10th anniversary of the belt and road plan, the central government’s initiative to link dozens of economies in Asia, Europe and Africa into a China-centred trading network.
Over the past seven years, education authorities have awarded HK$118 million through a dedicated scholarship to more than 430 students, with an annual quota of 100, from countries that are part of the trade initiative, according to data from the Education Bureau.