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Incorrect seafood labelling by Hong Kong supermarkets leads to overpricing, WWF says

Green group’s investigation finds fish products misidentified and sold for higher prices than actual value

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Jovy Chan Yuet-shan of WWF-Hong Kong showing the results of the group’s investigation on seafood labelling in Hong Kong. Photo: Handout

Two major Hong Kong supermarket chains are incorrectly labelling their frozen seafood, resulting in overpricing and the possibility of endangered species being consumed, a green group has found.

WWF-Hong Kong’s survey, which involved DNA analysis of 11 samples taken from three major supermarket groups, determined that eight samples sold at Fusion, ParknShop, International and Su-pa-de-pa under A S Watson Group engaged in incorrect labelling of their frozen fish products. One instance of problematic labelling was also identified at a supermarket under China Resources Vanguard.

Labelling shown on seafood sold at Kai Bo Food Supermarket was discovered to be accurate.

Initiating the investigation in June, WWF-Hong Kong said it had already reported the cases to the Customs and Excise Department, saying the incorrect labelling might have violated the Trade Descriptions Ordinance.

Golden threadfin bream bought at a ParknShop Superstore in Sha Tin was revealed in lab testing to be Japanese threadfin bream. Photo: Handout
Golden threadfin bream bought at a ParknShop Superstore in Sha Tin was revealed in lab testing to be Japanese threadfin bream. Photo: Handout

According to the green group, suspicious samples were selected by a seafood expert and further examined at a University of Hong Kong laboratory.

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