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Vivian Au

Hong Kong authorities will press on with a branding push for premium food through the unification of production standards and the establishment of a credible certification system in the next 12 months.
The Agriculture, Fisheries and Conservation Department said on Tuesday it hoped the branding would cover different kinds of food such as agriculture, fisheries and meat products.
“We hope to provide residents with confidence [in local food],” said Mickey Lai Kin-ming, director of the department.
The department is set to establish certain standards and has consulted a local organisation to help in setting up a certification system, with a completion date scheduled for March next year.
He explained that the products might not compete on price, but the prices would be affordable for residents.
Lai said most of the food in the city was imported.
“We not setting a specific market share ratio for local food consumption,” he said, adding that the department would not focus on quantity.
Lai added that the main target was to help build a brand for Hong Kong’s fishery products.
Meanwhile, the department said it was considering adding an ecological hostel in the planned 338-hectare (835-acre) Sam Po Shue Wetland Conservation Park as part of efforts to support tourism development.

The conservation park can establish conservation areas in the Northern Metropolis, a government blueprint that aims to turn 30,000 hectares in the New Territories into a new economic growth centre and housing hub.
Lai said authorities were still conducting studies for the park’s planning and hoped residents would be able to enjoy the natural environment.
They are considering adding elements such as an ecological hostel, which would be explored with consultants, he added.
“It is not a high-rise building,” Lai said.
But authorities are yet to confirm the plan for the hostel and that its construction will not affect the environment.
He added that the government would start to develop the park as early as next year after completing the study.
Under the 2021 plan, the wetland park at Sam Po Shue was proposed to be 520 hectares, while the existing Hong Kong Wetland Park would be expanded by more than 200 hectares.
The proposed wetland park at Sam Po Shue was found to have shrunk in size in 2023 after the government marked part of the area to develop an innovation hub in the Northern Metropolis.


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Hong Kong to press on with premium food branding push, set up certification system

The Agriculture, Fisheries and Conservation Department says it hopes the branding will cover different kinds of food such as agriculture, fisheries and meat products. Photo: Dickson Lee

The Sam Po Shue Wetland Conservation Park can establish conservation areas in the Northern Metropolis. Photo: Dickson Lee

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News

Hong Kong

Health & Environment

Agriculture, Fisheries and Conservation Department wants to ‘provide residents with confidence [in local food]’, according to director Mickey Lai


Agriculture, Fisheries and Conservation Department wants to ‘provide residents with confidence [in local food]’, according to director Mickey Lai.


Hong Kong to press on with premium food branding push, set up certification system

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Agriculture, Fisheries and Conservation Department wants to ‘provide residents with confidence [in local food]’, according to director Mickey Lai

Agriculture, Fisheries and Conservation Department wants to ‘provide residents with confidence [in local food]’, according to director Mickey Lai