Octopus joins Hong Kong taxi e-payment market with launch of new app
Drivers offered HK$350 incentive to sign up to Octopus App for Business as firm looks to gain upper hand over rivals such as Alipay and WeChat Pay HK
Taxi drivers in Hong Kong can now accept fares from an Octopus card if they are registered with a new app that launched on Thursday.
To entice drivers to use the Octopus App for Business, those who sign up before June 29 will be entitled to a HK$150 (US$19) welcome gift plus a HK$200 usage reward if the cumulative fare paid by Octopus cards or its QR code reaches HK$1,000 in the first 30 days.
Octopus chief executive Sunny Cheung Yiu-tong said he was confident the company could gain an upper hand in the market, despite facing keen competition from rivals such as Alipay and WeChat Pay HK.
“Our edge hinges on the convenience of using Octopus. Nowadays passengers all want to pay taxi fares using Octopus,” Cheung said.
So far, more than 1,000 taxi drivers have signed up for the app, and Cheung said he believed that would encourage more to join.
Alipay is a unit of Ant Financial Services Group, an affiliate of Alibaba Group Holding, which owns the South China Morning Post.