Winnie Tam Wan-chi, chairwoman of the Communications Authority, sits alongside Benjamin Tang Kwok-bun, the Broadcast Codes of Practice Committee chairman, as they discuss the change in rules regarding indirect advertising. Photo: Nora Tam

Rule change paves way for Hong Kong broadcasters to boost ad revenues through product placement

Communications Authority relaxes regulations surrounding indirect advertising, but goods and services must be shown in ‘natural and unobtrusive manner’

Topic |   Television Broadcasts (TVB)

TOP PICKS

Winnie Tam Wan-chi, chairwoman of the Communications Authority, sits alongside Benjamin Tang Kwok-bun, the Broadcast Codes of Practice Committee chairman, as they discuss the change in rules regarding indirect advertising. Photo: Nora Tam
READ FULL ARTICLE