Hong Kong’s historic hidden gems part of Tourism Board’s campaign to boost travel industry in city
- Tourism Board shines spotlight on city’s old neighbourhoods and family businesses that have been operating since the 1920s
- More than 50 attractions and shops in Yau Ma Tei, Jordan and the West Kowloon Cultural District are taking part
More than 50 attractions and shops in Yau Ma Tei, Jordan and the West Kowloon Cultural District are taking part in a neighbourhoods campaign, featuring traditional crafts, arts and culture, and authentic cuisine, that was launched by the city’s Tourism Board on Thursday.
Dane Cheng Ting-yat, the board’s executive director, urged businesses in the industry to organise in-depth tours for local residents as preparation for the return of tourists.
“We have chosen to launch this large-scale promotion before borders reopen because we want residents to savour the experience first, and discover hidden gems in their community,” he said.
The campaign, Cheng said, could highlight Hong Kong’s new arts and culture-related travel opportunities, which would attract visitors from around the world when the borders reopened.