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Hong Kong tourism
Hong KongHong Kong Economy

‘Superman’, old cameras and heritage sites: young mainland Chinese follow social media trails in Hong Kong

  • Tourists head to Tsim Sha Tsui to recreate picture of tycoon Li Ka-shing, Hong Kong’s richest man
  • Others attracted to places they have seen on TV, such as former police station in Yau Ma Tei

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Mainland tourists Zeng Hui (left) and Chen Jiayi follow a trend on Xiaohongshu of recreating a well-known photo of Hong Kong billionaire Li Ka-shing. Photo: May Tse
Oscar Liu
Mainland Chinese tourists have packed Hong Kong’s Tsim Sha Tsui waterfront to recreate a well-known picture of tycoon Li Ka-shing during the “golden week” holiday, just one of the activities trending on social media over the border.

It was among a number of selfie spots that caught their attention, including MacDonnell Road in Mid-Levels and the former police station in Yau Ma Tei. The visitors have been following what key opinion leaders have shared on the mainland social media platform Xiaohongshu, known as the little red book.

“The idea is quite funny. Who doesn’t want to be another Li Ka-shing? It shows that I don’t have to spend a lot of money to have a good time in another city,” said Chen Jiayi, 24, a human resources consultant from Guangxi, on Wednesday.

A mainland tourist follows the trend on Xiaohongshu of posing like Hong Kong billionaire Li Ka-shing. Photo: Handout
A mainland tourist follows the trend on Xiaohongshu of posing like Hong Kong billionaire Li Ka-shing. Photo: Handout
Chen, who arrived in Hong Kong for a four-day trip on Monday, was among the tourists in Tsim Sha Tsui on Wednesday, the last day of the national five-day Labour Day holiday, waiting to pose like Li.
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Li, nicknamed “Superman”, is Hong Kong’s richest man with a net worth of HK$39 billion (US$5 billion), up from HK$36 billion in 2022, according to Forbes.

Another popular destination was the former police station in Yau Ma Tei. Chen’s 39-year-old friend Zeng Hui from Chongqing also took some selfies there.

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“I gravitated towards the scenes appearing in television dramas because I started watching them when I was young,” the social worker said. “Yesterday, I went to Yau Ma Tei police station because it has been filmed so many times, and it is highly recommended by Xiaohongshu.”

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