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The UFI Global Congress will be held at AsiaWorld-Expo in 2025. Photo: Dickson Lee

Hong Kong to host major exhibition industry summit in 2025, marking latest large-scale event to return to city post-Covid

  • The UFI Global Congress is the world’s largest gathering for exhibition industry, according to organiser
  • Event was last held in Hong Kong in 2000; recent host cities include Muscat, Bangkok and Rotterdam
Wynna Wong
Hong Kong will host a major summit for the exhibition industry in 2025, marking the latest large-scale event to announce its return to the city following the Covid-19 pandemic.

The Global Association of the Exhibition Industry, organiser of the UFI Global Congress, on Tuesday said the event would take place at AsiaWorld-Expo.

It is the world’s largest gathering for the sector, according to the association which has 820 member organisations and 50,000 employees globally.

The event last year was held in Oman’s capital Muscat and attended by about 400 people and 60 speakers.

The event last year took place in Oman’s capital Muscat. Photo: Handout

It was previously held in Hong Kong in 2000. Recent host cities include Rotterdam in the Netherlands in 2021, Bangkok in 2019 and St Petersburg in Russia in 2018. The event was held online in 2020 due to the pandemic.

Shanghai was the last Chinese city to host the event, back in 2016.

It will take place in the US city of Las Vegas in November this year, and Cologne, Germany, in 2024.

“The UFI Global Congress will conclude a multi-year tour through the world’s leading exhibition markets in 2025 … Hong Kong will take the global UFI community to Greater China,” Michael Duck, president of the association, said.

Irene Chan Fong-ying, CEO of AsiaWorld-Expo, said: “Located at the heart of China’s fast-growing Greater Bay Area, AsiaWorld-Expo is the perfect showcase of the synergies and rich potential of this vibrant market.”
The bay area is the Chinese government’s scheme to link Hong Kong, Macau and nine neighbouring mainland cities into an integrated economic and business hub.

The announcement follows a decision by organisers of the RISE tech conference to bring the event back to Hong Kong in 2025, following multiple postponements.

Hong Kong has hosted the annual tech summit since its launch in 2015, but the event has been suspended since 2020. Organisers attempted to host it in Malaysia’s capital Kuala Lumpur in 2022, but the plan was eventually scrapped as the coronavirus spread across Southeast Asia.

To attract major events back to Hong Kong, the government announced the launch of a HK$1.4 billion “Incentive Scheme for Recurrent Exhibitions” last October for events held between July 1 this year and June 30, 2026.

Under the programme, organisers of recurrent exhibitions can receive incentives equivalent to up to 100 per cent of their venue rentals.

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