Hong Kong to address city’s poor service quality in campaign featuring movie stars such as Louis Koo, Stephy Tang

Two-minute video to feature celebrities in different roles to show how a diner, waiter, salesman and taxi driver can improve their services

Tourism Board says campaign, to be launched on Monday, takes ‘encouraging’ rather than ‘critical’ approach

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Louis Koo recently became a talking point in Hong Kong for his role in the hit martial arts film featuring the Kowloon Walled City – Twilight of the Warriors: Walled In. Photo: Julie Cunnah.

Published: 5:12pm, 30 May 2024Updated: 2:39pm, 31 May 2024

Hong Kong will roll out a campaign to address notoriously poor quality services by encouraging residents to go the extra mile to be visitor-friendly, recruiting film stars such as Louis Koo Tin-lok and Stephy Tang Lai-yan for the push.

The campaign will feature a near-two-minute video in which the pair, along with former Hong Kong swimmer Kevin Chu Kam-yin and actor Tony Wu Tsz-tung, play different roles to show how a diner, a waiter, a salesman and a cabby can make a difference at a restaurant, a shop and on a taxi ride.

The campaign, hailed by the Hong Kong Tourism Board, will be launched officially on Monday, followed by a taxi union’s plan to kick off its own service improvement initiative on June 5.

“The campaign is called ‘Let’s go the Extra Mile’, and we aim to deliver a message that if everyone does a little bit more for others, we can make a difference,” Samantha Fan Man-wah, the board’s general manager for marketing, said.

Koo and Wu recently became talking points in Hong Kong for their roles in the hit martial arts film featuring the Kowloon Walled City – Twilight of the Warriors: Walled In. It was city’s second highest-grossing film last year with a box office of HK$80 million (US$10.2 million) after courtroom drama A Guilty Conscience at HK$108 million.

Since Hong Kong reopened its border for travellers at the beginning of last year, visitors – mostly from mainland China – said that their dining, travelling and shopping experiences left much to be desired.