Hong Kong retailers to offer HK$1.2 billion in sweeteners, perks for summer shopping festival
- Hong Kong Happy Shopping Festival holds launch event on Thursday, with promised sweeteners including free food, discounts, among other perks
Hong Kong’s retail sector plans to offer HK$1.2 billion (US$154 million) worth of sweeteners and other perks in a summer shopping festival targeting locals and tourists, with organisers confident the event will see more business than last year.
The Retail Management Association on Thursday brought together 5,000 merchants to launch the Hong Kong Happy Shopping Festival for a second year in a row.
The finance chief also stressed that “simply repeating past operating models” would fail to achieve growth.
“The good news is, the market remains quite prosperous, and consumer demand is very real,” he added.
“As long as we change our approach, adjust our positioning and update some strategies to satisfy new demands … business will continue to develop, just like this shopping festival that brings together various industry players.”