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Hong Kong economy
Hong KongHong Kong Economy

Hong Kong Doraemon show the cat’s whiskers as cartoon hero attracts 5 million people

  • Exhibition attracts Hongkongers and tourists, boosts food and drink sales at K11 Musea venue by 30 per cent

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Fans flock to the final day of the smash hit Doraemon exhibition in Tsim Sha Tsui. Photo: Dickson Lee
Ambrose Li

Hong Kong’s Doraemon extravaganza pulled in more than 5 million people and boosted food and drink takings by 30 per cent at the shopping centre venue for the exhibition devoted to the time-travelling robot cat cartoon series.

Industry experts added on Sunday that July notched up the highest number of mainland Chinese tour groups this year and that the exhibition at K11 Musea in Tsim Sha Tsui and on the nearby Avenue of Stars had helped attract extra people to the area, including tourists, and boosted the economy.

The organiser of the “100% Doraemon & Friends Tour” installation in the shopping centre also arranged four extra “meet-and-greet” sessions for fans on Sunday, complete with the comic character’s mascots, on the last day of the free exhibition.

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“Character mascots are out today to thank visitors for their support,” said Lam Shu-kam, the founder of design studio AllRightsReserved, which organised the exhibition.

“All exhibition areas – including the Avenue of Stars and the shopping centre – have welcomed 5 million visitors.

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“We realise that many visitors wanted to get up close with the mascots for a photo opportunity, which is why we have arranged for four extra sessions even in the heat today,” he said, with temperatures hitting 31 degrees Celsius (87.8 degrees Fahrenheit).

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