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Hong Kong Doraemon show organiser hails collaborations, says culture can drive dollars
- Lam Shu-kam says exhibition rare example of cross-sector tie-ups and ‘shift in mindset’ needed to get behind mega event push
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The organiser of a Hong Kong exhibition celebrating popular manga character Doraemon has hailed the event as a rare example of cross-sector cultural collaboration, saying it not only attracted 5 million people but also proved profitable.
Lam Shu-kam, founder of design studio AllRightsReserved, told the Post that industries needed to think differently about how to collaborate and put on major shows to get behind a government push into large-scale events.
“A fundamental shift in mindset across sectors is needed to bridge the gaps among them to unleash the city’s full creative potential because authorities are pushing for a culture-backed mega events economy,” he said on Sunday, as the show came to a close.
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The month-long “100% Doraemon & Friends Tour” was organised by Lam’s team in close collaboration with Fujiko Pro, the company behind the franchise.
The project involved wide-ranging tie-ups with rail operator the MTR Corporation, the Ngong Ping 360 cable cars on Lantau and K11 Musea Mall in Tsim Sha Tsui, among others.
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From June, the much-loved blue robot cat popped up in various forms at Sun Yat Sen Memorial Park in Sai Ying Pun and Ngong Ping, while MTR trains and the Lantau cable cars were covered with colourful stickers.
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