Hong Kong travel agency launches ‘blind box’ tour to mystery getaway
CLS Holiday says five-day package is first of its kind in Asia and will start on September 20
A Hong Kong travel agency is adopting a novel tactic to keep ahead of the competition, with the launch of what it calls the first “blind box” tour in Asia, where participants are kept in the dark about the destination until mid-flight.
The five-day tour to an undisclosed destination will take place from September 20 to September 24. It is organised by travel agency CLS Holiday in partnership with Malaysian budget carrier AirAsia.
“Hosting themed tours might mean [an agency] does not have as broad a business base but if you target the niche well, the conversion rate [of turning prospective customers into paying customers] could be higher than a typical four-day trip to Tokyo,” Frankie Chow, founder of CLS Holiday, said on Tuesday.
The tour costs HK$4,888 (US$627) and covers the airfare with a 20kg (44lbs) baggage allowance, accommodation, meals and local transport.
Chow said he had initially planned a tour with 20 spots, which had now been filled since it was announced on Monday, with some influencers and a celebrity performer joining the group.
He added that the firm was looking into expanding the tour for the dozen or so people on the waiting list.