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Hollywood, UK-based creative agencies tapped to publicise Hong Kong policy address

  • Firms, talent featured in government video tout city’s access to mainland China market and opportunities it brings

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Hollywood, UK-based creative agencies tapped to publicise Hong Kong policy address
Natalie Wong

A Hollywood visual effects firm and a UK-based video content production agency have joined the Hong Kong leader’s efforts in publicising a policy address consultation and hailing the city’s achievements in attracting talent.

Chief Executive John Lee Ka-chiu appeared in a video touting his policy blueprint, highlighting his government’s achievements in attracting talent and promoting innovation amid economic challenges.

The six-minute video released on Friday featured a couple who, after working in New Zealand for more than two decades, chose to relocate to Hong Kong over Singapore, citing better opportunities for professional development.

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It also featured companies that recently announced setting up bases in Hong Kong, including Digital Domain Holdings, a firm behind the Oscar-winning visual effects in Marvel Studios’ blockbuster films.

Last month, the firm said that it would establish a research and development centre in the Hong Kong Science Park.

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“[Hong Kong officials] know what companies like us need,” Daniel Seah, Digital Domain CEO, said in the video.

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