Poll reveals which Hong Kong products are winning over Asean online shoppers
Consumers from Thailand, Indonesia lead in buying products from city, while Singapore respondents have highest spend per purchase
More than two-thirds of online consumers polled in six Southeast Asian markets have bought Hong Kong products in the past year, with home electronics being the most popular, a survey has found.
The Trade Development Council, which released the survey findings on Monday, polled more than 1,800 online shoppers aged 18 to 60 in Indonesia, Thailand, Malaysia, the Philippines, Vietnam and Singapore between June and July last year.
It found 69 per cent of respondents had bought at least one Hong Kong-sourced product in the past 12 months, led by Thailand and Indonesia.
Singapore e-shoppers spent the most per purchase and had a higher median expenditure on Hong Kong products than on brands from other places in the categories of fashion, lifestyle housewares and sports goods.
While consumers in Thailand and Indonesia found Hong Kong goods to be less expensive than other offerings, Singaporeans and Vietnamese appreciated the way the products blended Chinese and Western elements.
Shoppers in Malaysia and the Philippines preferred Hong Kong products because they were considered “more trendy”.