Hong Kong eyes pharmaceutical plant tours for ‘industrial brand’ tourism
Deputy Chief Secretary Warner Cheuk says plan part of effort to offer visitors experiences beyond traditional shopping, sightseeing
Hong Kong is in talks with pharmaceutical firms to allow tourists to explore their manufacturing facilities as part of the city’s “industrial brand” drive to attract visitors by focusing on in-depth travel experiences.
The push is being led by the government’s Working Group on Developing Tourist Hotspots and comprises nine projects across the city, with a focus on offering visitors unique insights into Hong Kong’s culture, heritage and natural beauty.
As part of the plan, the city is also set to launch its “Hong Kong industrial brand tourism” project in the third quarter of 2025, which will feature sauce makers Lee Kum Kee and Pat Chun, bread and pastry producer Kee Wah and Japanese fermented drink maker Yakult.
With the help of travel agents, tourists will get the chance to tour the companies’ factories, experience how their products are made and even take home some souvenirs.
“These firms are all the success stories of Hong Kong’s entrepreneurial spirit, which is very inspiring,” Cheuk, who chairs the working group, said.
“The firms that we’ve been in touch with are not limited to these four. Actually we’ve also approached pharmaceutical companies, who are currently considering their participation.”