AI to help Hong Kong bookworms find a whole new world of words

Hong Kong’s annual book fair returns in July with a renewed focus on cultural exploration, tourism and the role of AI in reading, with the organiser hoping to break last year’s visitor turnout.

The Trade Development Council (TDC) said on Tuesday that the 36th Hong Kong Book Fair would be themed on “Reading the World: Cultural Legacy | Joyful Journeys,” running from July 15 to 21 at the Convention and Exhibition Centre in Wan Chai.

“Through this theme, we hope to encourage residents to read works related to culture, tourism, and creativity, exploring the world through words,” said Jenny Koo Jing-man, TDC’s deputy executive director.

Running alongside the Sport and Leisure Expo and the World of Snacks, the book fair is one of three concurrent events organised by the TDC.

Together, they are expected to draw more than 770 exhibitors from around 30 countries and regions.

Following the government’s emphasis on reading and artificial intelligence (AI), the International Publishing Forum – one of the fair’s key highlights – will focus on the coexistence of reading and data in the AI era.

“We’ve invited three experts to share how AI can boost reading efficiency, build deep comprehension skills, and inspire people to enjoy reading,” said Anita Wan, the honorary secretary of the Hong Kong Publishing Federation.