Operation Santa Claus

Luxury carmaker Audi pledges HK$150,000 of earnings from car rental service to charity

German carmaker takes part in Operation Santa Claus, the annual fundraiser organised by the South China Morning Post and RTHK, for the first time

PUBLISHED : Tuesday, 05 December, 2017, 2:55pm
UPDATED : Wednesday, 06 December, 2017, 12:38pm

Hong Kong drivers who want to do good for charity and experience carmaker Audi’s “premium mobility service” can do so with just a few taps on their smartphone.

The German brand recently launched its new online car rental service in the city, “Audi on Demand”, with drivers able to book its vehicles for a day or longer.

Audi pledged to donate some of its earnings from the new service between November 22 and December 21 to Operation Santa Claus, the annual fundraiser by the South China Morning Post and RTHK.

Audi managing director Lothar Korn said it was the first time the luxury carmaker had collaborated with Operation Santa Claus and was looking forward to taking part in more charitable efforts in the coming future.

“Audi Hong Kong will donate HK$150,000 from the first revenues of Audi on Demand,” he said. “So every customer will be the first to pay directly into that charity event and we are certain that our drivers will be very happy to be able to take part in this meaningful event.”

Drivers will be able to select any model in the Audi fleet, from an open-top TT Roadster and S5 Cabriolet to a Q7 family car, by simply registering on Audi’s website and collecting their chosen vehicle at the company’s Tsim Sha Tsui or Admiralty showrooms.

The car rental service includes unlimited fuel and mileage, cleaning, insurance, 24-hour roadside help and customer support.

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Hourly rates start from HK$160 to HK$1,200 depending on the requested model.

Korn said social responsibility was always important for Audi, and the company was constantly looking at ways to contribute to society and help not only its customers but also underprivileged families.

“The holiday season is a time when we think of how we can do good and we don’t do it just for our family and kids, but also think about other people and charities.”

Korn added he was confident the new service would be successful in raising funds.