Protesters in Sha Tin leave messages at a Yoshinoya outlet, which had boarded its windows ahead of a anti-extradition bill rally. Photo: Zoe Low

Uproar against firms such as Pocari Sweat, Tempo, Yoshinoya and Pizza Hut shows brands tread dangerous ground by taking sides on Hong Kong extradition protests, say marketing experts

  • Politics cannot be avoided but firms face damage to their image if they take stance that offends customers, warn advertising agencies
  • Tough balancing act in catering for customers on either side of the border, with erosion of 1.2 billion-strong consumer market the cost of getting it wrong
Topic |   Hong Kong extradition bill

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Protesters in Sha Tin leave messages at a Yoshinoya outlet, which had boarded its windows ahead of a anti-extradition bill rally. Photo: Zoe Low
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