Operation Santa Claus

Christmas fun for Hong Kong family, thanks to Maxim’s charity drive and Operation Santa Claus

  • Volunteers from restaurant’s work force spend quality time with three Kwun Tong siblings and their grandmother
PUBLISHED : Wednesday, 12 December, 2018, 10:04am
UPDATED : Wednesday, 12 December, 2018, 6:05pm

Three children from a family living on government subsidies have had their Christmas wishes granted, thanks to a Hong Kong restaurant chain’s charity drive.

Volunteers from Maxim’s Group visited the home of the Tsui family at a Kwun Tong public housing estate on December 2. They took a ukulele, stationery and toys for the youngsters, aged between nine and 13.

Employees Jaz Chan Pui-chi, Joanna Kong Ka-yi and Carmen Lung Ka-man spent some quality time with the three siblings and their grandmother on the Sunday afternoon.

They sat around a small table in a corner of the 150 sq ft flat, chatted and enjoyed party food.

Chan said she was delighted her team could share joy with the family, which has been supported by the charity ChickenSoup Foundation, and that they were able to help fulfil the disadvantaged children’s wishes by bringing things to play with.

“Their wishes were simple and modest,” the volunteer said.

Her colleague, Lung, whose 10-year-old son went along, called the gathering a meaningful experience.

The Tsuis are among a growing number of people who have benefited from the work of volunteers at Maxim’s Group.

Kong said she had joined the company’s charitable activities in various districts, such as visits to elderly homes.

Project Space helping needy families through Operation Santa Claus

“I am glad that I could join these events,” Kong said.

The volunteers’ employer takes part in an array of charity projects that help the needy. One of them is Operation Santa Claus, the annual fundraiser organised by the South China Morning Post and public broadcaster RTHK.

Maxim’s is raising funds for the appeal by donating part of its revenue from store sales of roast turkey, Christmas cakes and the Lunar New Year dish poon choi.

To take its cause a step further, the group puts a lot of work into collecting used items for low-income households, with a view to reducing unnecessary waste in the community while helping the poor.

Chan said the surplus items collected through the staff networks, such as those given to the Tsuis, could be given new and meaningful uses in doing so.

True to the campaign theme “Waste not, help the needy”, the group’s bakery chain launched a surplus food donation programme in 2009, providing loaves of surplus bread to volunteers who distribute them to elderly care homes and others in need.

How you can give: 

  • Donate online by credit card at
  • Donate at an ATM or at any HSBC branch (account no: 502-676299-001 for SCMP Charities Ltd Operation Santa Claus)
  • Donate with a cheque payable to “SCMP Charities Ltd – Operation Santa Claus” and mail it to: Operation Santa Claus, South China Morning Post, 19/F, Tower One, Times Square, 1 Matheson Street, Causeway Bay
  • Donations of HK$100 or more are tax-deductible. If you would like a tax receipt, please send the completed donation form and original bank receipt, with your name, address and phone number, to the above address. Please call +852 2680 8159 or email [email protected] with any inquiries, or visit us online