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Operation Santa Claus
Hong KongSociety

Giant display at Kowloon Shangri-La highlights first charity collaboration between fashion maestro Jimmy Choo and son Danny

  • Wall-sized collage features 1,650 sketch cards drawn by duo and decorated by fans and supporters

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(From left) SCMP’s Lawrence Wong, Kowloon Shangri-La resident manager Conor Hadlington, RTHK’s Hugh Chiverton, Professor Jimmy Choo, Danny Choo and local artiste Skye Chan with the display. Photo: Edward Wong
Eddie Lee

Hong Kong fashion lovers did their bit for the needy by taking part in a charity campaign featuring the work of design maestro Professor Jimmy Choo Yeang Keat and his son Danny Choo.

The fans coloured and added ornaments to sketch cards drawn by the two designers, which were for sale earlier for HK$50 (US$6.40) each at the Kowloon Shangri-La hotel in Tsim Sha Tsui East.

As one of the campaign highlights, the 1,650 finished pieces collected from the patrons are being displayed as a single collage in the hotel’s lobby until December 28. The bits of paper emblazoned with fancifully painted shoes or dolls have been mounted on a 5.7-metre by 4.6-metre display board.

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Jimmy Choo, who had contributed to the design of the sketch cards, said he wanted to support projects that could help the needy.

Professor Jimmy Choo (left) and Danny Choo sketched the designs on the cards. Photo: Edward Wong
Professor Jimmy Choo (left) and Danny Choo sketched the designs on the cards. Photo: Edward Wong
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“We’re raising money for a good cause,” he said.

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