Giant display at Kowloon Shangri-La highlights first charity collaboration between fashion maestro Jimmy Choo and son Danny

Hong Kong fashion lovers did their bit for the needy by taking part in a charity campaign featuring the work of design maestro Professor Jimmy Choo Yeang Keat and his son Danny Choo.

The fans coloured and added ornaments to sketch cards drawn by the two designers, which were for sale earlier for HK$50 (US$6.40) each at the Kowloon Shangri-La hotel in Tsim Sha Tsui East.

As one of the campaign highlights, the 1,650 finished pieces collected from the patrons are being displayed as a single collage in the hotel’s lobby until December 28. The bits of paper emblazoned with fancifully painted shoes or dolls have been mounted on a 5.7-metre by 4.6-metre display board.

Jimmy Choo, who had contributed to the design of the sketch cards, said he wanted to support projects that could help the needy.

“We’re raising money for a good cause,” he said.

The Malaysian-born stiletto designer and his son joined hands with Kowloon Shangri-La to raise funds for Operation Santa Claus, the annual fundraising appeal jointly organised by the South China Morning Post and public broadcaster RTHK.

In addition to the sketch cards, a limited number of linen bags designed by the Choos were up for grabs at a charity sale.

This is not the first time the senior Choo, whose clients have included Hollywood celebrities and Diana, Princess of Wales, has taken part in Kowloon Shangri-La’s charity programme. In 2015, he was invited by the hotel to screen thousands of shoe design entries and choose the winner at its fundraising event.

But the father and son duo had not previously worked together on a project in support of a charitable cause.

Danny Choo, a doll creator, said he wanted to help the younger generation.

Conor Hadlington, resident manager at Kowloon Shangri-La, said the campaign had brought its supporters and hotel guests together for a creative experience.

“[The event] creates memories that will be remembered for a very long time,” he said.

The amount of money raised has not been announced.

How you can give

• Donate online by credit card at osc.scmp.com/donate
• Donate at an ATM or at any HSBC branch (account no: 502-676299-001 for SCMP Charities Ltd Operation Santa Claus)
  
• Donate with a cheque payable to “SCMP Charities Ltd – Operation Santa Claus” and mail it to: Operation Santa Claus, South China Morning Post, 19/F, Tower One, Times Square, 1 Matheson Street, Causeway Bay
  
• Donations of HK$100 or more are tax-deductible. If you would like a tax receipt, please send the completed donation form and original bank receipt, with your name, address and phone number, to the above address. Please call +852 2680 8159 or email [email protected] with any inquiries, or visit us online