Advertisement
Cathay Pacific
Hong KongSociety

Model in Cathay Pacific’s banned same-sex advert proud of his role and says big firms may have misjudged Hong Kong public’s attitude to sexual orientation

  • Howard Chan, 38, said he was shocked Hong Kong companies could not accommodate such a subtle message
  • City’s airport and rail giant MTR did a U-turn on ban after rush of support from public

2-MIN READ2-MIN
Howard Chan says the public’s response to the Cathay Pacific adverts has not been negative. Photo: Robert Ng
Danny Lee

Big companies appear to have underestimated Hongkongers’ openness to sexual orientation, according to one of the models in Cathay Pacific’s banned advert featuring two men holding hands on a beach.

The rush of support for the advert became clear after news emerged on Monday of Hong Kong airport and the city’s railway operator rejecting the content, forcing a U-turn by both firms.

“I am quite happy that after news of the ban came out, the public reacted quite fast and positively to the commercial and I felt many people supported it,” Howard Chan Ho-wan, who appeared in the advert, said on Tuesday.

Advertisement

Chan, 38, said he was shocked that some Hong Kong companies could not accommodate such a subtle message, urging more positive changes.

The advert is part of a wider Cathay Pacific rebranding campaign. Photo: Handout
The advert is part of a wider Cathay Pacific rebranding campaign. Photo: Handout
Advertisement

“It’s very subtle. We’re not naked, we’re not kissing each other or making out,” said Chan, who stands on the right in the advert. “We’re holding hands, wearing suits on a very beautiful beach. And our faces are not shown. [The two companies’ reaction] quite surprised me.”

Advertisement
Select Voice
Select Speed
1.00x