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Hong Kong to showcase Zhang Zeduan’s classic Along the River During the Qingming Festival in immersive digital experience at AsiaWorld-Expo

  • Interactive exhibition of 12th century classic, hailed as China’s Mona Lisa, includes virtual boat ride in the Song dynasty city it depicts
  • A Journey Through Springtime Along the River is co-organised by Hong Kong Palace Museum and runs for four weeks this summer

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Along the River During Qingming Festival is set to reach new audiences through an interactive experience in Hong Kong this summer.
Rachel Yeo

A classic Chinese scroll painting from the Song dynasty by imperial artist Zhang Zeduan will be given a multimedia showcase at a Hong Kong exhibition that merges art and technology.

Along the River During the Qingming Festival will be on interactive display at the AsiaWorld-Expo in an event this summer organised by the Palace Museum and Phoenix TV, with Bank of China Hong Kong as the chief charity partner.

The exhibition, titled A Journey Through Springtime Along the River, will provide a digital translation of the traditional 12th century scroll painting, which has been referred to as China’s Mona Lisa.

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Presented in seven parts, it includes a visual foray into its historical background and a three-dimensional presentation of the detailed features of the painting, which allows visitors to be part of an experimental landscape along a spatial narrative.

“We hope that this exhibition can give Hong Kong audiences a more sophisticated experience to better understand this classic Chinese painting,” said Raymond Fung Wing-kee, vice-chairman of Hong Kong Palace Museum.

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