Furniture giant Ikea aims to make homes a bit more comfortable for needy Hongkongers amid Covid-19 pandemic

Swedish furniture giant is donating a number of its products to the underprivileged as part of its collaboration with Operation Santa Claus

Sixteen out of 19 beneficiaries of the charity drive have sought help from Ikea with items such as dining tables, desks and laptop stands for students

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Sixteen out of 19 beneficiaries of Operation Santa Claus have sought help from Ikea with furniture. Photo: K. Y. Cheng

Published: 10:00am, 23 Dec 2020Updated: 10:00am, 23 Dec 2020

A comfortable living space has become increasingly important in Hong Kong amid the Covid-19 pandemic, as children have stopped physically attending school and people are required to stay home more often.

But that can be difficult to achieve for many of the city’s underprivileged, especially for those living in small spaces or families that do not have the means to get good furniture.

Ikea Hong Kong is trying to help the city’s needy people with that. As part of its collaboration with Operation Santa Claus (OSC), the Swedish furniture giant is donating a number of its products to the underprivileged.

Operation Santa Claus is an annual fundraising drive co-organised by the South China Morning Post and public broadcaster RTHK. Graphic: SCMP

OSC is an annual fundraising drive co-organised by the South China Morning Post and public broadcaster RTHK since 1988.

Sixteen out of 19 OSC beneficiaries this year have sought help from Ikea. The company said it saw a variety of items on the wish lists submitted to them – and they included storage items and dining tables, as well as desks and laptop stands for students who are attending classes from home.