The South China Morning Post has scooped up five major wins at the 2022 Digiday TV and Video Awards, beating back strong competition from across the international media landscape. The winners were announced on March 24 in 33 award categories highlighting some of the world’s best initiatives, strategies and video series in digital and broadcast media over the past year. Premium Post video series SCMP Films, which showcases character-driven stories from across Asia, won Best Facebook Watch Show. “This award shows that long-form video storytelling does belong in the digital space, and that SCMP Films is the brand to showcase it,” said Chieu Luu, executive producer of the series. Post food and travel video brand Goldthread followed on from its Digiday award last year with a win in the hotly contested Best Original Programming category. “The award means a lot because it recognises the effort we made to navigate constant coronavirus lockdowns in mainland China to keep our content quality consistently high,” Goldthread executive director Victoria Ho said. The Post netted wins in two other categories for Best Production Strategy and Best Use of YouTube. Its YouTube channel has seen exponential growth over the past few years, expanding from fewer than 30,000 subscribers in 2017 to over 2.7 million today. YouTube videos produced by the Post were watched more than 1 billion times globally in 2021. Executive director of video Mat Booth also won the award for Video Executive of the Year, marking his fifth year as the driver of audiovisual coverage at the Post. “The wide success of our video offering is only possible through the dedication of our wonderful team combined with the strategy we’ve followed to provide engaging, human stories focused on issues and themes that resonate with our primary audience in Asia,” he said. Editor-in-Chief Tammy Tam hailed the “exceptional achievements” of award-winning teams at the Post . “In a difficult operating environment for the media these days, with many disruptions and difficulties amid the pandemic, our world-class journalists continue to outperform and outshine,” she said. The Digiday wins follow other recent awards for the Post’s video team. Their four-part documentary charting events of the 2019 Hong Kong protests – China’s Rebel City – earned a Webby from the International Academy of Digital Arts and Sciences as well as an Online Journalism Association award. On the Frontline with Hong Kong’s Protesters won a Wan IFRA Digital Media award for Best Use of Online Video. The team also won an INMA Global Media award for Tiananmen Square Crackdown: 30 Years On by SCMP Films.