‘Happy Hong Kong’: free coffee, discounts and 1-minute shopping spree up for grabs in HK$150 million retail promotion to get people smiling

Retail industry body says it will hold Happy Hong Kong Shopping Festival from July 1 to August 31, with more than 150 brands and 6,000 stores taking part

Starbucks to hand out 100,000 cups of coffee, while ParknShop is offering customers chance to join one-minute shopping spree

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Retailers and brands show their support at the reveal ceremony for the Happy Hong Kong Shopping Festival. Photo: Jonathan Wong

Published: 6:46pm, 29 Jun 2023Updated: 7:03pm, 29 Jun 2023

Hongkongers can enjoy a free cup of coffee, compete for prizes and vie for a one-minute shopping spree as part of a two-month event by the city’s retail sector offering HK$150 million (US$19 million) in discounts, bonuses and other goodies.

More than 150 brands and 6,000 retail stores will take part in the Happy Hong Kong Shopping Festival, organisers on Thursday said. The event is running in tandem with government campaigns to get residents smiling and boost tourism.

The Hong Kong Retail Management Association said the festival, which starts on Saturday and finishes on August 31, will divide promotional activities into four categories that each span two weeks.

They are: department stores and home goods; supermarkets, convenience stores and eateries; electronics and jewellery; as well as cosmetics, health foods and fashion.

Speaking at the event’s opening ceremony, Financial Secretary Paul Chan Mo-po said almost 2.9 million visitors arrived during each of the past two months.

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