Hong Kong Tourism Board seals 3-year deal with Art Basel to showcase city on world stage
- As part of the partnership – a first between a tourism body and the exhibitor – the board will take part in all four annual shows
The Hong Kong Tourism Board has sealed a three-year partnership with Art Basel, the first such organisation to strike a deal with the exhibitor, allowing it to showcase the city’s culture on a global stage.
The annual art fair, which originated in Basel, Switzerland in 1970, was extended to Miami Beach in 2002, Hong Kong in 2013 – its only Asian location – and Paris in 2022.
“The collaboration with Art Basel underscores [the board’s] continuous efforts in promoting Hong Kong on the global stage,” executive director Dane Cheng Ting-yat said.
“By sharing the city’s unique character through immersive experiences on the world’s most prestigious art platform, we hope to inspire travellers to visit our city and discover its thriving creative community and rich cultural experiences.”
Art Basel CEO Noah Horowitz also celebrated the agreement, saying that “by shining a global spotlight on Hong Kong’s vibrant art scene, this partnership will enhance the experience for our fair visitors, while unlocking new opportunities and fostering deeper connections between Hong Kong and art communities around the world”.