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Cross-border influencers deal expected to boost Hong Kong’s famous Temple Street market

  • Agreement between Temple Street traders and Dongmen Chamber of Commerce will see influencer exchanges to boost both markets

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Shenzhen dancer and influencer Yan Zhangbian pops spectacular break dance moves in Hong Kong’s Temple Street as part of a joint effort to boost tourism. Photo: Xiaomei Chen
Fiona Sun
Hong Kong is to invite more mainland Chinese influencers from Shenzhen to live stream from the famous Temple Street night market to promote city street vendors and culture in a bid to attract more tourists from across the border and boost the economy.

A cooperation agreement, signed on Saturday between the Yau Ma Tei Temple Street Association of Hawkers and Shop Operators and the Dongmen Chamber of Commerce in Shenzhen, is expected to link Temple Street and the bustling Dongmen Pedestrian Street across the border.

Influencers from both sides will travel on a regular basis to the other commercial hub to publicise its attractions.

“This cooperation between the commercial pedestrian streets of the two places is the first of its kind in the country,” Gilbert Yu Woon-wai, chairman of Yau Tsim Mong East area committee, said at the signing ceremony.

“The cooperation will regularly invite internet celebrities from Dongmen to Hong Kong to promote Temple Street in Yau Tsim Mong district, allowing more people to see Hong Kong’s cultural characteristics and attract more tourists to travel to the city and spend,” he added.

Yu said he expected the number of tourists who visit Temple Street to double over the space of a year.

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