Labubu, Molly toys put spotlight on Hong Kong culture in Shenzhen festival
Camel, Red A also among 12 local brands being showcased at city’s booth at the China Shenzhen International Cultural Industries Fair
Global toy sensations Labubu and Molly, alongside several Hong Kong household brands, have featured at a cultural industry fair in Shenzhen, with local businesses hoping to promote the city’s unique culture to mainland Chinese consumers.
The organiser of the Hong Kong exhibition also said he hoped it would remind consumers that some of the most popular dolls from mainland toy company Pop Mart were created by the city’s residents.
Household names such as Camel and Red A alongside the creators of Pop Mart dolls were among the 12 Hong Kong brands that took part in the China Shenzhen International Cultural Industries Fair on Thursday.
The city’s booth, designed by spatial designer Jan Wong Kin-wai, featured a remake of a Hong Kong-style diner, or cha chaan teng, complete with retro floor tiles and old-school booth seats, while figurines from Pop Mart’s most famous series line the walls, drawing hundreds of eager fans.
Plastic household items such as colanders and bowls were displayed under red lamps, a hallmark of Hong Kong’s wet markets, in front of a wall made of red, white and blue plastic stools by decades-old homeware brand Red A.
The exhibition’s theme, “Hong Kong is so Stylish”, was organised by the Cultural and Creative Industries Development Agency.
The booth featured three of Pop Mart’s top selling intellectual property (IP) characters, Labubu, Molly and Pucky.
