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‘H’ races to riches: car plate fetches HK$20 million at Hong Kong auction

Other high bids at Sunday’s Chinese New Year auction include plates ‘30’ at HK$4.55 million, ‘101’ at HK$1.01 million and ‘2288’ at HK$470,000

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The auctioneer gestures as the “H” plate goes up for sale at the Hong Kong Convention and Exhibition Centre in Wan Chai. Photo: Handout
Jess Ma

A personalised car number plate featuring the letter “H” has fetched HK$20 million (US$2.55 million) at a government auction – reaching 4,000 times its reserve price to become the fourth most expensive one ever sold in Hong Kong.

Other high bids at Sunday’s Chinese New Year auction of vehicle registration marks included the plates “30” at HK$4.55 million, “101” at HK$1.01 million and “2288” at HK$470,000.

The single-letter H plate drew the top bid among the 49 plates sold, going to a man who outbid three rivals in a fierce contest that saw more than 50 bids.

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The rare single-letter plate had an opening price of just HK$5,000 but shot up to HK$5 million on the first bid before three rivals engaged in a fierce battle.

It was sold to a middle-aged man in black wearing a face mask and holding a plaque numbered “135”, who brushed off media questions on leaving.

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Hong Kong allows only 23 English letters for plates, excluding “I”, “O” and “Q” under Transport Department rules.

The H plate ranks as the city’s fourth-most-expensive one, trailing the “D” plate’s HK$20.2 million sale in 2024 by just HK$200,000.

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