Managers at Cathay Pacific are handling the fallout from a cyberattack the airline suffered in March. Photo: Bloomberg

Collecting passenger data can help airlines’ customer service and profitability soar, but as Cathay Pacific hack shows it can be a risky strategy

  • Airlines are widening scope of data they collect from passengers, ranging from favourite cities and travel patterns to in-flight habits such as use of on-board Wi-fi and shows watched
  • But if it goes wrong, they could find themselves managing the fallout of a data breach and scrambling to win back passenger trust
Topic |   Cathay Pacific

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Managers at Cathay Pacific are handling the fallout from a cyberattack the airline suffered in March. Photo: Bloomberg
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