Exclusive | Qantas’ vision to convert plane cargo holds into entertainment and exercise zones won’t be easy, experts say
- Carrier has challenged aircraft makers to churn out such designs, but experts cast doubt on concept ever reaching market
- Vision has been compared with lofty talk of gyms and casinos on sky giant A380, but such ideas never came to fruition
With longer flight times and routes, airlines intend to convert plane cargo compartments into areas for entertainment, leisure or exercise zones, but experts caution there are limits to what can be offered.
Qantas is leading the ambitious charge, with the aim to use freight space on aircraft for its planned non-stop flights from Sydney and Melbourne to London and New York.
The Australian carrier in recent months has deepened its sketch of new passenger experiences: ranging from virtual-reality relaxation zones, exercise areas and even stationary exercise bikes, to an in-flight cafe. Sacrificing heavier cargo for passenger-related space could help airlines fly farther.
CEO Alan Joyce has said the carrier is brainstorming the concept with a view to getting passengers on their feet and moving around.
“There is a lot of blue sky thinking,” he said.
To push for its vision, Qantas has pit aircraft makers Boeing and Airbus against each other.