Nixon Cheung, head of commercial and brand at French-owned Hong Kong Tramways. Photo: Jonathan Wong Nixon Cheung, head of commercial and brand at French-owned Hong Kong Tramways. Photo: Jonathan Wong
Nixon Cheung, head of commercial and brand at French-owned Hong Kong Tramways. Photo: Jonathan Wong

exclusive | Hong Kong tram company wants ‘ding ding’ to signal not just a ride, but also ice cream, toys, gin and more

  • With ridership, advertising hit by Covid-19, company sets out to ‘conserve city’s tram heritage’
  • Coming up next: Ding Ding suits to wear, educational kit on tram technology for schools

Topic |   Coronavirus Hong Kong
Nixon Cheung, head of commercial and brand at French-owned Hong Kong Tramways. Photo: Jonathan Wong Nixon Cheung, head of commercial and brand at French-owned Hong Kong Tramways. Photo: Jonathan Wong
Nixon Cheung, head of commercial and brand at French-owned Hong Kong Tramways. Photo: Jonathan Wong
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