Production companies expect high viewership from fans, which incentivises advertisers and brands to pay celebrities for influence rather than talent. Photo: Handout
Production companies expect high viewership from fans, which incentivises advertisers and brands to pay celebrities for influence rather than talent. Photo: Handout

Actress Zheng Shuang pay scandal reignites debate over massive fees received by Chinese influencers in a country where many struggle

  • China’s entertainment industry is under fire over massive and potentially illegal payments to untalented influencers who many say can’t act
  • Some allegedly don’t even bother to learn their lines, saying random words and numbers then voicing over the take in post production

Topic |   China society
Production companies expect high viewership from fans, which incentivises advertisers and brands to pay celebrities for influence rather than talent. Photo: Handout
Production companies expect high viewership from fans, which incentivises advertisers and brands to pay celebrities for influence rather than talent. Photo: Handout
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