Japan ‘abuse café’ offers customers ultra-humiliation sparks lively social media debate
Clients take home souvenir photos of themselves being mistreated by cute waitresses dressed in maids’ uniforms
A pop-up café in Japan that humiliates customers has become a hit on social media at home and overseas.
The eatery opened in the heart of Tokyo from September 14 to 23 as a special treat for fans of Japanese producer and influencer Nobuyuki Sakuma’s online shows which feature bad language.
Sakuma had been inviting good-looking young women to verbally abuse a group of comedians on his online shows. Those who laughed or took offence less were considered winners.
At first sight, the Bato Cafe Omokenashi Café, which offers everything – from the waitresses’ cute pink aprons to the food created under Michelin chef Shuhei Sawada’s supervision, seems like an ordinary Japanese restaurant – until the waitresses start to swear at customers.
According to a reporter who shared his experience with the Japanese media outlet Rocketnews24, the waitress that served him was impatient from the very beginning.
“Just order, pig,” she hurried him, using gangster languages instead of keigo, the respectful language required of customer service staff in Japan.