Man in China obsessed with KOL spends US$550,000 on gifts, hopes she will call him ‘brother’
His KOL obsession leads him to survive on plain steamed buns to stave off hunger
A man in China became the target of ridicule on mainland social media after spending over 4 million yuan (US$550,000) on tipping a live-streaming anchor, all in a desperate attempt to hear her call him “brother”.
He resorted to eating plain steamed buns to survive amid his financial ruin.
The man, whose surname is Hong, hails from Ningbo in Zhejiang province in southeastern China.
Earlier this year, he developed an obsession with online live-streaming and began funnelling money into supporting a particular female anchor, whose identity remains undisclosed.
Initially, he drained his family’s savings, prompting them to restrict his access to funds.
Undeterred, Hong continued to exploit his position to finance his addiction.