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Japan firm slammed for forced nude photos, testicle-grabbing to punish mediocre staff

Shock as electrical corporation brushes off degrading penalties revealed in lawsuit, says harassment not part of company culture

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A Japanese firm has been condenmed for its degrading behaviour towards underperforming staff. Photo: SCMP composite/Shutterstock
Yating Yangin Beijing

A Japanese company has sparked outrage by dishing out degrading punishments to staff who fail to meet sales targets.

Underperforming employees were forced to take nude photos of themselves and were physically assaulted, including having their testicles grabbed by the boss.

The incident came to light after five former employees of the Neo Corporation, headquartered in Osaka, filed a lawsuit in March alleging verbal abuse and power harassment.

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Founded in 1999, the Neo Corporation sells electricity and energy-saving equipment and installs it. The firm has nine branches across Japan.

Five former employees filed a lawsuit against the Neo Corporation in March. Photo: Shutterstock
Five former employees filed a lawsuit against the Neo Corporation in March. Photo: Shutterstock

The company had previously drawn attention for its bold recruitment advertisements, which claimed that the average annual income for sales staff in 2024 was 14.27 million yen (US$97,000), with 57.1 per cent of its salespeople earning more than 10 million yen a year.

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